In recent years, Africa has succeeded in developing sustainable innovation models through a growing startup ecosystem. Sectors such as digital are seeing the birth of many innovations to address the pain points of a niche that is increasingly prone to adapt to change. The African continent, which seemed to be lagging behind, has been able to catch up in terms of internet access and digital technologies. The COVID19 health crisis was also a period that saw the emergence of start-ups with useful innovations to support the consequences generated by the pandemic. E-learning, for example, expanded greatly during this period with the implementation of barrier measures.

**Digital, the mother of most African innovations.**

Nearly 4 out of 5 people in Africa own a cell phone. With nearly 725 million cell phone users, the continent has the strongest growth in the world in this niche. These numbers were unimaginable only 20 years ago when Internet access on the continent was scarce. This is the fundamental reason why more and more digital innovations are being born to meet the many needs of this population constantly connected to a phone. VTC, e-market, e-learning are all innovations that use digital technology to meet the needs of their users. All over the world, e-commerce is booming. In Africa, the number of online shoppers has grown by an average of 18% each year since 2019, with similar growth expected over the next decade.

**Digital communication**

In addition to these various sectors mentioned above, there is also digital communication. A sector that is constantly evolving in Africa and now offers a more innovative way for companies to communicate. Billboards, television and radio are now called classic media. The media of the new era is none other than digital! Companies today are developing strategies to stay connected to their customers and users on a daily basis. They use it to give information about their product directly to their users through new techniques. Social networks, push notifications, professional SMS etc..

One thing seems more and more certain. The image of an African continent where Europe imported progress is over. Today, industrial and technological actors have understood that the continent's development, in the short and medium term, depends on technological innovation, and more broadly on digital innovation.


Technological innovations are born and abound without rest, making the oldest continent move to the rhythm of digital technology. What will the Africa of tomorrow be? Will it be able to adapt to the digital revolution?

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Innovation

Communication technique which consists in sending text messages to customers or prospects, directly on their mobile phone, the professional SMS is an effective and simple lever, essential to any communication strategy. Why should you use it? What are the advantages ?

The engagement rate of SMS is generally very high when you want to address your users. It has a **very good delivery rate**, around 97%! For the sender, it is the assurance that his message or his promotion will be well received by his recipient.

**The added values ​​of SMS marketing**

Easy to set up, this communication system allows you to create your message in a few minutes. In general, SMS are read at 95%. It is clearly a medium that keeps its promises despite (or thanks to) the brevity of the message.

In less than 10 minutes you can carry out a global SMS campaign, the sending is instantaneous and allows all communications: promotions and information.

**ROI Benefits**

SMS marketing is an editorial medium that is extremely profitable. The advantages of an SMS marketing campaign are therefore significant for any advertiser wishing to boost both their communication and their turnover.
To evaluate the performance of an SMS marketing campaign, you must already know precisely how many recipients have actually received your SMS marketing. For this, SMS sending platforms such as [LeTexto.com](https://www.letexto.com), communicate the status of your SMS to you in real time. This will allow you to measure the delivery rate of your SMS marketing campaign.

**How ​​to use this tool?**

To set up an SMS marketing campaign, the law on the protection of personal data requires that you have obtained the explicit consent of prospects to be canvassed in this way.
SMS messages can be promotional or simply informative: order update, appointment reminder, flash promotions, special event, etc.

There ! You now know everything about the usefulness of an SMS marketing campaign.

Do not hesitate to call on AROLITEC via the [LeTexto.com](https://www.letexto.com) platform for all your professional SMS campaigns.

For more than 10 years, AROLITEC has supported hundreds of organizations in their digitalization process across Africa.

SMS marketing is the perfect medium to communicate with your targets quickly, simply and efficiently, and thus keep in touch with them.

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SMS marketing

Blog

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French

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English

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**LeTexto, multi-channel communication solution to stay in touch with your customers and partners**
 	 


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How does it work ?

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LeTexto, the multi-channel communication solution to...

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LeTexto: one platform, many communication channels, many countries.

LeTexto

Why choose LeTexto?


**Truecom Gateway, a new revenue stream without investment for mobile operators.**
 	
**Truecom Gateway** is a white labelled gateway that allows mobile network operators (MNO) to offer SMS based services to their customers. We help MNOs to save time and increase their revenue with a revenue sharing based business model. 



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Functionalities

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A white labelled SMS Gateway

Truecom Gateway

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Use cases

OPTIMIZE COMPLAINTS MANAGEMENT FOR MORE SATISFIED CUSTOMERS!
 	
IDDIA is a complaints management solution that allows companies, particularly banks, to optimally manage the complaints handling process. It makes it possible to guarantee the traceability of complaints while optimizing interactions between the various actors in the process and in particular communication with the customer.

Features

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IDDIA is a complaint management solution that allows companies to...

The ideal solution for complaints management

Iddia

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How it works

**AFIRA, a reliable and accessible SMS Banking solution for banks and microfinance institutions !**
 	
AFIRA is an SMS Banking solution, allowing banks and microfinance institutions to offer their customers remote banking services. 
AFIRA allows subscribers to receive alerts by SMS or IVR (interactive voice response), in case of transaction on their account.

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AFIRA, a reliable and accessible SMS Banking solution for...

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An innovative and flexible sms banking solution

Afira

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